Blogs are a really great way to share thoughts and information that are a little more in-depth than "posts" in other social media, like facebook or instagram. I feel like the direction of social media is leaning more and more towards minimal and streamlined content like instagram, pinterest or snapchat offers, however, when you want to dig a little deeper, often you're going to end up on a blog page. In fact, many of these other forms of social media have become a way to sift through or curate your own information since the blogosphere has become so saturated. Often I will see an interesting post on instagram or search for an idea for a lesson on pinterest and then get a link from the post or the pin that will take me to a blog to get the full story.
I see a lot of parallels with internet content and printed information and other media as well. Many blogs have been compiled into books and blogs really do most closely resemble chapters in a book to me. It's just a different way to access and search the information. This way of separating information into individual units that used to be only found in a compiled format (the book) happens across many media. What now is streamed or downloaded as an Mp3 (a song) in the same way used to be primarily acquired through a cd, and before that a cassette, and before that an lp. The amount of information is so readily available, that these methods of discovering bits and pieces of the information have arisen to make some sense and order of it all.
So while i feel like the blog is a little bit antiquated in the fast paced development of social media, I do believe it still has an important role, just as I still appreciate and read books and listen to lp records. People can use content rich information in many different formats. Personally and professionally I think blogs are super helpful in providing ideas and instructions about lots of subjects. I read them for recipes, physical fitness articles, and getting ideas and instructions for new projects.
The egalitarian nature of being able to publish a blog is great too because it allows for "regular joes" and those in the trenches of any certain discipline to be able to express and share ideas without having to go through the avenues of publishing in print that really make you have to commit to becoming a writer, rather than someone writing about what they actually do. So this creates a bond between the reader and the blogger, who might themselves be a blogger and share the same profession or interest. It's a unique opportunity and way to share information that I am glad to be a part of.
I've never really thought of a blog as a book. The way you explained that makes a lot of sense. I can see that with basic blogs I have started in the past. They really are very "chapter like". The current blog I keep up for my instructional technology musings has broke from that standard "blog only" trend. By using labels and tags, I've been able to really restructure my entire "blog" to be more like a website where I can catalog posts into particular areas and topics. It's interesting to think how that might change in the future, as well.
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